Growing online dating community

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In order to really make your content work, you really need to know your audience. The app requires users to rate each other, unlike on Grindr, but moving away from the Tinder-style of swiping, guys tick either a ‘Yes’ or ‘No’ box under a profile to suggest whether or not they’re into someone else.Although Jack’d is more geared toward NSA meetups, the app makes sense for relationships too and rather than encourage x-rated snaps, the tone on Jack’d is more sophisticated, with most users offering a good selection of photos. As a rule, images are sweetly innocent in a way you could feasibly show your grandma – unlike on Grindr.That’s why you need to include social media in your strategy.Start with claiming your profiles on every major social media network and make sure that you’re always feeding your community with the right type of content that will stimulate them to recognize the value of your band and constantly create new conversions.Swiping left and right is still the call-to-action, only the wider experience feels more like a game than a dating app.

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